PRIVACY POLICY

Natural Stone Resources

Effective Date: 04/01/25 | Last Updated: 4.9.2026

1800 East Via Burton, Anaheim, CA 92806 | info@nsrstone.com | 714-821-5400

This Privacy Policy describes how Natural Stone Resources ("NSR," "we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website at nsrstone.com, interact with our digital services, submit forms, receive marketing communications, or are exposed to our advertising — including through the Meta Pixel and paid advertising campaigns on platforms such as Meta (Facebook/Instagram).

 

This policy is designed to comply with applicable privacy laws including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), the General Data Protection Regulation (GDPR) for EEA/UK visitors, the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Virginia Consumer Data Protection Act (VCDPA), and the Telephone Consumer Protection Act (TCPA). By using our website or services, you agree to the terms of this Privacy Policy.

 

1. Information We Collect

1.1 Information You Provide Directly

  • Name, company name, email address, phone number
  • Messages submitted via contact forms or quote requests
  • SMS opt-in consent and communication preferences
  • Account registration details (if applicable)

1.2 Information Collected Automatically

When you visit our website, we automatically collect the following through cookies, pixels, and similar tracking technologies:

  • IP address, browser type, device type, and operating system
  • Pages visited, time on site, referring URL, and clickstream data
  • Geographic location inferred from IP address
  • Advertising identifiers (e.g., Facebook Click ID)
  • Activity information about your use of our website, such as the content you view, how often you visit, and your preferences

 

1.3 Meta Pixel and Advertising Technologies

We use the Meta Pixel (formerly Facebook Pixel) on our website. This technology allows Meta Platforms, Inc. to collect data about your activity on our site and deliver it to Meta to measure the effectiveness of our paid advertising campaigns, build Custom Audiences, and optimize ad delivery.

By visiting our website and consenting to advertising cookies, data including your IP address and pages visited may be transmitted to Meta's servers. This data is governed by Meta's Privacy Policy. You can opt out of Meta's use of this data at facebook.com/settings/?tab=ads.

1.4 Other Third-Party Tools

We use the following third-party services that may collect data through our website:

  • YouTube (Google LLC) — We embed YouTube videos on our website. When these videos load, YouTube may set cookies and collect data including your IP address and browsing activity. This data is governed by Google's Privacy Policy at policies.google.com/privacy. YouTube video content will not load until you have provided cookie consent through our consent banner.
  • GoHighLevel (GHL) — CRM, email, and SMS communications

2. How We Collect Your Information

We collect information from you in two ways: 1) information that you voluntarily choose to provide to us (such as when you submit a web form); and 2) information that we collect automatically, such as through certain technology we use on our website.

  • Usage data is collected automatically when using the service
  • We collect information when you voluntarily provide it to us such as when you contact us on the website
  • We receive information from third parties assisting us and third-party advertisements
  • We collect information using analytics tools, including cookies, web beacons, and other technologies
  • You are not required to voluntarily submit personal information to us in order to access or use the website

 

3. How We Use Your Information

  • To provide and maintain our service, including monitoring the usage of our service
  • To manage your account and provide access to different functionalities of the service available to registered users
  • To contact you via email, telephone, SMS, or other equivalent forms of electronic communication for purposes related to the functionality, products, or services you have contracted
  • To manage your requests submitted to us
  • To respond to inquiries and fulfill service requests
  • To send marketing emails and SMS messages to opted-in contacts
  • To measure and optimize paid advertising campaigns
  • To retarget website visitors with relevant advertising
  • To analyze website traffic and improve user experience
  • To comply with legal obligations and prevent fraud

 

4. Cookies and Tracking Technologies

4.1 Types of Cookies We Use

  • Strictly Necessary Cookies — required for site functionality and cannot be disabled
  • Analytics Cookies — to understand site usage and traffic patterns
  • Advertising Cookies — Meta Pixel and YouTube (Google) for ad targeting and video content delivery
  • Functional Cookies — to remember preferences and session state

4.2 Your Cookie Choices

When you first visit our website, our cookie consent banner will ask for your preferences. You may accept all cookies, decline non-essential cookies, or customise your choices by category. You can update your preferences at any time by clicking "+ Show Details" in the cookie banner at the bottom of the page.

4.3 Consent Management Platform

We use Klaro, an open-source Consent Management Platform (CMP), to manage and record your cookie preferences. When you visit our website, Klaro presents a cookie consent banner that allows you to accept, decline, or customise which categories of cookies are active.

Your consent preferences are stored in a cookie on your device for 182 days, after which you will be asked to confirm your preferences again. You may update or withdraw your consent at any time by clicking "+ Show Details" in the cookie banner or by contacting us at info@nsrstone.com.

A record of your consent — including the date, time, and choices made — is logged to demonstrate compliance with applicable privacy laws.

4.4 Third-Party Font Services

Our website uses system fonts only. We do not load fonts from third-party services such as Google Fonts. This means no data is transmitted to external font providers when you visit our website.

5. SMS Terms of Service

By opting in to receive SMS communications from Natural Stone Resources via web forms or other means, you agree to receive text messages related to your interactions with us. These may include order updates, scheduling, internal communications, and promotional messages.

  • Message frequency may vary
  • Message and data rates may apply depending on your mobile carrier
  • You may reply STOP at any time to opt out or HELP for assistance
  • SMS consent data is not shared with third parties for marketing purposes
  • See our full Privacy Policy at https://nsrstone.com/privacy-policy/

6. How We Share Your Information

We do not sell your personal information. We share data with trusted service providers (Meta, Google, GHL) acting as data processors. We also share data with advertising platforms for cross-context behavioral advertising, which constitutes "sharing" of personal data under California law.

We will not share your personal information with another entity except in limited circumstances, including where required by law, to protect our rights, or with service providers acting on our behalf.

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

 

7. Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. This information may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to an organization or country unless there are adequate controls in place including the security of your data and other personal information.

 

8. Delete Your Personal Data

  • You have the right to delete or request that we assist in deleting the Personal Data that we have collected about you
  • You may update, amend, or delete your information at any time by signing in to your account, if you have one, and visiting the account settings section
  • You may also contact us to request access to, correct, or delete any personal information you have provided to us
  • Please note that we may need to retain certain information when we have a legal obligation or lawful basis to do so

 


9. California Privacy Rights (CCPA/CPRA)

California residents have the right to know, delete, correct, and opt out of the sharing of their personal information. To exercise these rights, contact info@nsrstone.com or 714-821-5400.

Do Not Sell or Share My Personal Information: Email info@nsrstone.com with the subject line "Opt Out of Data Sharing."

 

Global Privacy Control (GPC)

We honour the Global Privacy Control (GPC) signal. If your browser or device is set to transmit a GPC signal, we will treat this as a valid opt-out request from the sale or sharing of your personal information, as required under California law (CCPA/CPRA). No additional action is required on your part.

 

10. Rights of EEA, UK, and International Residents

EEA and UK Residents (GDPR / UK GDPR)

Residents in the European Economic Area or United Kingdom have the following rights under the General Data Protection Regulation (GDPR) and UK GDPR: the right to access, rectify, erase, restrict processing of, and port your personal data. You also have the right to object to processing and to withdraw consent at any time. We process your data based on consent, contract performance, or legitimate business interests.

 

Colorado Residents (CPA)

Colorado residents have the right to access, correct, delete, and obtain a copy of their personal data, and to opt out of the processing of personal data for targeted advertising or the sale of personal data. We also honour the Global Privacy Control (GPC) signal for Colorado residents. To exercise these rights, contact info@nsrstone.com.

 

Connecticut Residents (CTDPA)

Connecticut residents have the right to access, correct, delete, and obtain a copy of their personal data, and to opt out of targeted advertising and the sale of personal data. We also honour the Global Privacy Control (GPC) signal for Connecticut residents. To exercise these rights, contact info@nsrstone.com.

 

Virginia Residents (VCDPA)

Virginia residents have the right to access, correct, delete, and obtain a copy of their personal data, and to opt out of targeted advertising and the sale of personal data. To exercise these rights, contact info@nsrstone.com.

To submit a request under any of the above, email info@nsrstone.com with the subject line "Privacy Rights Request — [Your State]" or call 714-821-5400.

 

11. Data Retention

We retain contact form submissions for 3 years, analytics data for 26 months, cookie consent records for 182 days, and SMS communication records for 4 years to comply with legal statutes.

We will retain your personal information for as long as needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. When your personal information is no longer required, we will delete it.

 

12. Data Security

We implement SSL/TLS encryption and access controls to protect your data. We have implemented commercially reasonable security measures designed to protect your information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. While we strive for security, no method of transmission over the internet is 100% secure.

 

13. Children's Privacy

Our website is not directed to children under the age of 13. Natural Stone Resources does not knowingly collect or solicit any personal information from anyone under the age of 13 or knowingly allow such people to use the website. If you are under 13, please do not attempt to send us any personal information. If you have reason to believe that we have collected any personal information from someone under 13 years of age, please have the child's parent or guardian contact us at info@nsrstone.com.

 

14. Changes to This Privacy Policy

  • We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page
  • We will let you know via email and/or a prominent notice on our service prior to the change becoming effective and update the "Last Updated" date at the top of this Privacy Policy
  • You are advised to review this Privacy Policy periodically for any changes. Changes are effective when they are posted on this page

Contact Us:
Email: info@nsrstone.com
Phone: 714-821-5400
Address: 1800 East Via Burton, Anaheim, CA 92806